Today, online customers decide if your content is what they’re looking for in a split second. Your ability to get their attention by providing relevant content makes all the difference.
Gather and use customer information to deliver targeted content based on in-the-moment customer context with SDL Web's Experience Optimization. Real time personalization ensures you match content to customer profile information, browsing behavior and device.
- Automatically deliver relevant content
- Use data to personalize the content your customer sees
- Predict and deliver content based on customer behavior
- Test and improve different versions of content
- Increase repeat customer visits & lower bounce rates
- Increase upsell and cross-sell opportunities
- Target campaigns across multiple channels
- Increase conversion rates